User Adoption Plan

Junior Division Curriculum User Adoption Plan

  • Learn about user adoption plans 

  • Plan and write your user adoption plan

These are the activities for this lesson:

THE USER ADOPTION PLAN

The main focus of the plan, of course, is users! In your plan, you want to describe two things:  

  1. The users who have already tested the app  and what feedback they’ve provided
  2. How you will get more people to try out the app over the next year
girls using phones

WRITING YOUR PLAN

A lot of what you did for Market Research in Unit 2 will help you with your plan. In your plan, you will summarize what you learned about your target users and how you have interacted with them. Your user adoption plan should include: 

  • A sketch of your users, including numbers and demographics
  • (Optional) Competitor analysis – related to getting users to adopt your app over competitors
  • Who you got to test your app and how you engaged them
  • How your ideas for your app changed based on your target user feedback

FUTURE PLANS

silhouette girl yelling in megaphone

You will also need to explain how you will promote your product to potential users in the upcoming year.  

You want to explain: 

  • How you will show people your app
  • How you will get people to use it
  • What happens once people have tried your app

 To do this, you’ll need: 

  • Clear messaging that explains your app’s purpose
  • An in-depth strategy to reach target users
  • (Optional) Plans to partner with organizations who are working on the same problem, as a way to engage more users

ACTIVITY: USER ADOPTION PLAN

Estimated time: 45 minutes+

Follow the worksheet to complete your plan

  1. Answer all the questions on the worksheet.
  2. Take the completed worksheet and copy/paste the written answers into a finished document to upload as your User Adoption Plan.
You can make your own copy of the worksheet and edit as needed.
Download worksheet

REFLECTION

Writing a user adoption plan is a big accomplishment, and one that should make sure your app gets used by the people who need it! 

Sunset and reflection over lake
The entire team should review the user adoption plan.
Ask your mentor or parents to read it over.
Incorporate any feedback you get.
It helps to get different people's points of view.

REVIEW OF KEY TERMS

  • User Adoption Plan – a document that details what feedback you have already received from users and how you will get more people to use your product

ADDITIONAL RESOURCES

Below are some examples of User Adoption Plans from past Technovation teams.

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