Outline Pitch and Technical Videos

  • Learn about the requirements for the pitch and technical videos 
  • Create outlines to plan your videos 
  • Create storyboards and scripts for your pitch and technical videos

PREPRODUCTION

The pre-production phase of the video making are the parts you need to plan before you start to record.

You will have 3 minutes to make a case for your project in your pitch video and 3 minutes to demonstrate the technical aspects of your app in your technical video. Don’t be afraid to show your personality and passion for the problem you are solving!

Let’s first go over what should be included in each of your videos for Technovation Girls.

what's your story

The Pitch Video

Goal: Convince viewers about your project ideas. You will do so by answering the following questions: 

  • What problem are you solving and why is it important to you and the community? 
  • How does your problem relate to the United Nations’ Sustainable Development Goals? 
  • How does your app solve the problem? 
  • Why is this technology  the best way to solve the problem?  
  • Are there any similar solutions that already exist? Why is your solution better?
  • How did our team ensure our app has only positive impact on direct and indirect users?

TIMELINE FOR PITCH

Below is a suggested timeline for the 3 minute pitch video.

10 seconds
10 seconds

The Hook

Grab your audience’s attention! Start with a fun fact, a surprise, or just immediately state your problem and solution!

30 seconds
30 seconds

Introduce the Problem

Clearly state the problem you are solving and explain why it matters to your team.

1 minute
1 minute

Problem In-depth

Talk about research you did on the problem you are solving. Relate it to the UN SDGs.

40 seconds
40 seconds

Technology

Explain why the technology (mobile or web app) is the best solution. Show how your solution solves the problem and is the best solution compared to others.

20 seconds
20 seconds

Positive Impact

Explain how you are ensuring only positive impact for all stakeholders with your solution.

20 seconds
20 seconds

Wrapup

Conclude your video with a quick summary. Remind the viewer why your project is the best solution to the problem.

INSPIRATION

Below are pitch videos from past Technovation seasons that can help you get started.

As you watch them, think about what you like and how you’d incorporate that into your pitch video. 

Consider the following questions: 

  • What makes their pitch stand out? Is there a personal story that explains why they care about the problem? 
  • Do they use visuals? Are they well used?
  • Is their problem statement and explanation of the technology solution strong? Is it clear?
  • Do you understand how the app functions?
  • Do the future plans for their idea make you excited about its impact on the world?
  • Was their video easy to understand and clearly organized? Why? 

Click each app name to view the video. 

Note: Some of the requirements and video lengths may be different in other Technovation seasons.

Connects users with opportunities in technology, learning, and innovation.

Helps players change their behavior to become more eco-conscious.

Teaches young people about puberty.

The Technical Video

Goal: Show how you built your app and how it works. You will do so by answering the following questions. 

  • What app have you built? What parts work successfully so far?

  • How did you test your app with users? What was the feedback? How did feedbacj affect the app featuers? 

  • What coding and/or machine learning training did you do to make the app? Can you explain some significant part of your code and how it works? 

  • What doesn’t work yet? What future app features do you hope to build?

TIMELINE FOR TECHNICAL VIDEO

Below is a suggested timeline for the 3 minute technical video.

15 seconds
15 seconds

Introduction

Briefly introduce your app and explain how it solves the problem.

45 seconds
45 seconds

How it Works

Demonstrate your app in action. Show how the key features of the app work.

1 minute
1 minute

How You Built It

Convince the viewer you know your technology! Explain how you built your app by explaining some key code from your app  how the code works. If you included AI, you can show your dataset and how your trained your machine learning model.

30 seconds
30 seconds

Feedback

Explain how you got people to test your app, what feedback you got, and how you incorporated the feedback into the app.

30 seconds
30 seconds

The Future

Explain what doesn’t work yet and what plans you have in store to improve your project. What features do you hope to add?

INSPIRATION

Below are technical videos from past Technovation seasons that can help you get started.

As you watch them, think about what you like and how you’d incorporate that into your technical video. 

Consider the following questions: 

  • Do you understand how the app works? 
  • Do you understand the steps taken to code the project? 
  • If machine learning was included, do you understand how they trained their model? 
  • Did you see evidence of user testing and feedback?
  • Do the future plans for their idea make you excited about its impact on the world? 
  • Was their video easy to understand and clearly organized? Why?

Click each app name to view the video. 

Note: Some of the requirements and video lengths may be different in other Technovation seasons.

Raises eco-awareness through user challenges

Provides real-time database on school dropout, which makes it easy to identify disadvantaged youths and children.

Uses AI and bird song to monitor water quality.

CREATING THE OUTLINE

The outline is where you start making a list of all the points you need to address in the video.

Use the judging rubric to create a list of questions you will answer in the video. 

Click each box below to see an example outline question, possible answer, along with supporting materials. 

question
Question
How did you get user feedback on your problem and solution?
my answer
My Answer
  • We sent out polls to the local neighborhood online group.
  • We ran individual user tests with community members and our prototype.
  • We interviewed experts in the field for their insight to the problem we chose.
materials to help me make my point
Materials
  • A visual summary of poll results
  • Recordings of our user testing sessions
  • A quote from the expert we interviewed .

ACTIVITY 1: OUTLINE PITCH VIDEO

Estimated time: 30 minutes

Use the worksheet to organize your video

  1. Address each part of the judging rubric by answering each question.
  2. Refer to past lessons and identify materials you can use for the video.
Note you can make a copy of the worksheet and edit as needed.
Open worksheet

ACTIVITY 2: OUTLINE TECHNICAL VIDEO

Estimated time: 30 minutes

Use the worksheet to organize your video

  1. Address each part of the judging rubric by answering each question.
  2. Refer to past lessons and identify materials you can use for the video.
Note you can make a copy of the worksheet and edit as needed.
Open worksheet

STORYBOARDS & SCRIPTS

Now that you have your outline, you can create your script and storyboard.

These two elements are very important in the preparation or pre-production phase of your video making.

They both help to clearly convey important information and ideas to everyone (including yourself!) involved in the filming process. You can create the script or storyboard in any order you wish, but it’s helpful to do both! 

The Storyboard

The storyboard is the visual method of organizing your video creation thoughts.

It looks similar to a comic book. You also don’t have to be an artist to make a storyboard though!

Creating a storyboard isn’t about drawing really well, it’s just for you to get your thoughts down visually to lay out the flow of the video. 

The Script

The script is where you write out exactly what will be said in the video. If you have already created your storyboard, then you should work from that to fill in the words that will be spoken during each scene, or box, in the storyboard. 

If you prefer to start with the script, use your outline as a starting point.

Make sure to cover everything you wrote down in the outline. However, don’t just restate everything in the outline! Make it compelling! How can you hook your audience to make them want to listen to your message?

PARTS OF THE SCRIPT

 

PLACE-TIME:

This is where the action on the screen happens. Describe what happens on screen and any important movement that should be noted.

 

CHARACTER NAME:

This is the dialogue or exact words that the character would say. 

 

TRANSITION

EXAMPLE SCRIPT

OUTSIDE SCHOOL, AT PICNIC TABLE

Two girls sit, eating their lunch and talking.

LAURA:

I have been having trouble waking up to my alarm every morning. I am late for class all they time!

MARISA:

That’s not good. I’ve been taking a coding class. Maybe I could make a mobile app that could solve your problem.

FADE TO NEXT SCENE

ACTIVITY 3: STORYBOARD YOUR VIDEOS

Estimated time: 30 minutes

Use the worksheet to organize your videos visually

  1. Tell the story of each video by drawing each part of the video (stick figures work!).
  2. Under each picture, describe what happens in that scene.
  3. Use multiple pieces of paper if necessary.
  4. Do a separate storyboard for the pitch and technical videos.
You can also use an online storyboard platform if you prefer.

Note you can make a copy of the worksheet and edit as needed.
Open worksheet

ACTIVITY 4: WRITE YOUR VIDEO SCRIPTS

Estimated time: 30 minutes

Write the dialogue for your videos

  1. Check your outlines to make sure you cover all points in your videos.
  2. If you have made your storyboards, use them to guide your scripts.
  3. Do a separate script for the pitch and technical videos.

GET FEEDBACK

As always, ask a mentor, a parent, or a friend to give you feedback on your outlines, scripts, and storyboards.

Remove anything that is unnecessary or extra.

Be sure to ask these questions for each video: 

  • Does it make sense?
  • How does it flow?
  • Is the core story being delivered?
  • Are we telling the story and the main messages in the best way possible?
feedback bubbles

REFLECTION

You have created outlines, storyboards, and scripts for your pitch and technical videos!

That’s a lot! But it pays to be prepared when you start recording your videos. 

Make one final check that you have covered all the necessary parts in your video.

Hold onto the documents you created in this lesson. You will use them when you record your video .

REVIEW OF KEY TERMS

  • Pre-production – planning elements of a video before starting to record 
  • Pitch video  its purpose is to get people excited about your idea, by explaining the problem, showing your solution, and taking viewers through the process of your entire project 
  • Technical video its purpose is to show off your technical skills by showing how your product works, and how you built it 
  • Storyboard – a visual outline of your video that helps you design a compelling story about your idea 
  • Script – the written words that will be spoken during a video

ADDITIONAL RESOURCES

Here are some of our favorite resources for how to craft a great pitch:

 

Check out some tips from past Technovation participants below on creating your pitch.

Zinab RamlawiPast Technovation Student Ambassador

Video Diaries – Technovation Girls talk about making their pitch videos

Recording Videos

  • Record a pitch video to share your idea with the world  
  • Record a technical video to demonstrate your technical skills 
  • Record screenshots and/or screen recordings to add to your video

LIGHTS, CAMERA, ACTION!

You are ready to produce, or create, your pitch and technical videos. Start by gathering all the footage you want in your videos.  

For the Technical video, this includes screenshots and screen recordings of your project.

phone recording

You may also want to record some  B-roll footage

  • also known as alternative footage. 
  • footage that goes with a voiceover
  • example: busy street scene playing while you talk about traffic issues

Below are some suggested recording tips.

man listening

VOLUME

Make sure everyone is loud and clear. Good audio is critical for someone to understand your videos.

Make sure there is minimal background noise.

woman looking at camera

EYE CONTACT

Look at the camera when speaking.

You can use cue cards to read your part of the script.

VOICEOVERS

Voiceovers with animations and visuals can help tell your story in an interesting way.

You will learn more about how to edit your videos and add in these items in the next lesson.

horizontal phone

LANDSCAPE

Shoot videos in landscape mode instead of vertical.

Keep your recording device stable using either a tripod or flat surface.

eiffel tower different angle

MULTIPLE TAKES

Record multiple takes of the same scene. This will give you plenty of material for editing.

Try capturing some different angles and shots.

LIGHT

Film during the daytime either outside or in a room with lots of natural light.

If filming outside, be aware how it may affect the quality of your audio.

Do not film with a bright window or light source behind your subject. This will make your subject look too dark.

PROTECT PRIVACY

When recording, do NOT show identifying

  • names,
  • numbers
  • accounts

You must have the consent of everyone  who appears in your videos. 

Have people appearing in your video  sign a release form 

Here is a template for a photo or  video release form that you can use.

sign - we respect your privacy

COPYRIGHT, FAIR USE, AND PUBLIC DOMAIN

You might want to use images, music, or video you find online in your videos.

You must see if it’s free to use, or you need permission.

It can be tricky to figure out, but this video can help.

RECORDING YOUR SCREEN

You may want to use screenshots and/or screen recordings in your videos. Here are some useful programs/apps that you can use to record your screen: 

ACTIVITY 1: RECORD PITCH VIDEO

Estimated time: 60 minutes

Use your outline, script, and storyboard as guides

Remember these requirements as you record:
  1. Videos must be uploaded and set to unlisted or publicly viewable when published to YouTube or Vimeo.
  2. All members of the team should appear and speak.
  3. Pitch videos are a max of 3 minutes
  4. English and/or English subtitles must be included.
  5. Protect privacy: Do not show identifying names, numbers or accounts. You must have the consent of everyone who appears in your video.
  6. Cite images and information. Ask for consent or give acknowledgment to the person who created it.

ACTIVITY 2: RECORD TECHNICAL VIDEO

Estimated time: 45 minutes

Use your outline, script, and storyboard as guides

Remember these requirements as you record:
  1. Videos must be uploaded and set to unlisted or publicly viewable when published to YouTube or Vimeo.
  2. All members of the team should appear and speak.
  3. Technical videos are a max of 3 minutes
  4. English and/or English subtitles must be included.
  5. Protect privacy: Do not show identifying names, numbers or accounts. You must have the consent of everyone who appears in your video.
  6. Cite images and information. Ask for consent or give acknowledgment to the person who created it.

REFLECTION

Congratulations, you’re getting close to finishing your videos! In the next lesson, you’ll learn ways to edit them to make them shine! Take a moment to consider the following:

What recording techniques were new to you?
Which techniques were most helpful for your videos?
How did your technical video differ from your pitch?
Which video was more difficult to produce?
What challenges did you face throughout the video making process?
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REVIEW OF KEY TERMS

  • Production – the act of creating, in this case, recording video footage for your videos
  • B-roll footage – recording that is not of the main subject, possibly to add context and enhance the message
  • Screenshots/screengrabs – static (non-moving) images of a computer or phone screen
  • Screen recording – video recording of a computer or phone screen, usually with narration added later
  • Voiceover – adding narration to a video

Editing Videos

  • Edit your videos to make them polished, viewable, and engaging 

  • Upload your videos and add them to your submission

POST-PRODUCTION

The last step to finish your videos is called  post-production

This includes:  

  • adding effects, titles, and sound to make it  more engaging 
  • removing parts that aren’t needed 
  •  adding in screenshots 
  • adding English subtitles (required if you don’t speak English in your video) 
  • adding narration and possibly other special effects into the videos.

Remember, you have 3 minutes for your pitch video and 3 minutes for your technical video. 

Keep the judging rubric in mind so that you can include the most important parts of your story.

girl editing video

You can use many techniques to edit your videos, and it can become involved.

Below are the steps you should take to edit each video.

INSPIRATION

Below is a pitch video from a past Technovation Girls team. As you watch it, think about what you like about the editing and what you want to incorporate into your pitch video.

As you watch the video, consider these questions: 

  • What makes their view stand out? 
  • What effects did they use to communicate information? 
  • Would you have added anything to better understand their project?

Need more inspiration. Click on this button! –>

Note: Previous years of Technovation Girls may have different rules, that’s why you’ll see different video lengths.

ACTIVITY 1: EDIT PITCH VIDEO

Estimated time: 60 minutes+

Using your script/storyboard to guide your edits

  1. Gather and organize additional images, graphs, music to add to video.
  2. Prioritize the most important edits you need to make to your video to submit them.
  3. Choose a video editing software.
  4. Edit your pitch video.
  5. Get feedback from your team members and mentor.
  6. Check that the video is 3 minutes or less.
  7. Incorporate feedback and refine until you are satisfied with the end result.

ACTIVITY 2: EDIT TECHNICAL VIDEO

Estimated time: 60 minutes+

Using your script/storyboard to guide your edits

  1. Gather and organize additional images, graphs, music to add to video.
  2. Prioritize the most important edits you need to make to your video to submit them.
  3. Edit your pitch video.
  4. Get feedback from your team members and mentor.
  5. Check that the video is 3 minutes or less.
  6. Incorporate feedback and refine until you are satisfied with the end result.

ACTIVITY 3: UPLOAD VIDEOS

Estimated time: 20 minutes

Upload completed videos for submission

  1. Choose Youtube or Vimeo to upload.
  2. Follow instructions below to upload your pitch and technical videos..
  3. Set your video as unlisted or public so judges can judge it!
  4. Upload the video links to the Technovation submission platform.

REFLECTION

Congratulations, you’ve polished your videos, uploaded and submitted them!

You should be proud of what you have created. Now you can really celebrate with your team! Take some time to reflect:

girls jumping on hill
How did your videos change from when you storyboarded them to the final versions?
What challenges did you face while editing?
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REVIEW OF KEY TERMS

  • Post-productionediting your recorded video and adding effects, titles, and sound

ADDITIONAL RESOURCES

Here are some helpful resources for video editing:

 

girls pitching their project

Preparing to Pitch

This lesson is for teams who are attending a Regional Pitch Event, and who will be pitching.

  • Create a presentation for your pitch 

  • Prepare to present your pitch live

LIVE PITCHING

If you will participate in a regional pitch event or celebration event, your team will pitch live to a panel of judges.  

The goal of a live business pitch is to get investors (or judges, in this case) interested enough to want another meeting for more information (or invite you to the next round, in this case).

Your pitch is like a movie trailer that highlights the essential ingredients of your business and inspires you to go see the full movie. 

Your live pitch can be up to four minutes long and then will be followed by a question and answer section with judges. 

team at pitch event

You want to deliver a pitch that will make judges very interested in your business.

“First and foremost, you will need to work on standing out”

Open your pitch strategically to grab the judges’ attention. Hover over each method to learn more.

QUESTION

QUESTION

Ask the audience a question that will really get them to think.

STORY

STORY

People relate to stories, remember them, and retell them. Is there a story you can tell that illustrates the problem you are trying to solve with your app?

QUOTE

QUOTE

A good quote can evoke emotion and connect with your audience. You can get across a complex idea simply and concisely.

IMAGINE

IMAGINE

For example,
“Imagine for a moment that you are sitting on Mars and staring back at Earth…”

STATISTICS

STATISTICS

A statistic that the audience has not heard before and is related to the problem your app solves can grab audience attention.

VALUE PROPOSITION

VALUE PROPOSITION

Sharing the benefit your users will get from your app gets people engaged. For example,
“We help ___ do ___ by doing ___.”

THE PITCH DECK

A pitch deck is a brief and engaging visual presentation that gives an overview of your project. It’s often created with Google slides, PowerPoint, Prezi, or other presentation tools. 

The 10/20/30 Rule, originated by Venture Capitalist Guy Kawasaki suggests:  

  • no more than 10 slides
  • last no longer than 20 minutes (for you, 4 minutes!), 
  • no smaller than 30 pt. font so people can easily read the slides

Use your pitch deck as a guide for what you will say. Don’t put everything you will say into the slides. Focus on only the essential information.

Here are suggested topics for a 10 slide deck. 

Title Slide
Include:
Project logo or picture
Team Name
Team Members
Problem
Use your hook
Describe the problem
An image showing the problem could be helpful
Solution
Explain your solution to the problem.
Technology
Describe the technology used.
Show images or a demo of your app.
Users
Share who your users are and how you will get them to use your product.
Include your marketing plan.
Competitors
Provide an overview of competitors and how your product is different and a better solution.
Positive Impact
Explain how you ensured your project will do no harm and will have positive impact on all stakeholders.
Financials
Show your 5 year financial projections.
Explain how you will realistically make your business viable.
Future Plans
Explain how you intend to keep improving your app.
Wrapup
Restate how your solution successfully solves the problem.
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ACTIVITY 1: MAKE YOUR SLIDE DECK

Estimated time: 45 minutes

Make your slides using your chosen presentation tool

  1. Draft on paper first:
    • Write down the key points you want to make.
    • Outline points for each slide.
    • Ask your mentor for feedback.
  2. Make your slides:
    • Create a first draft of the slides based on your outline.
    • Try to use more than text.
      Images, charts, and quotes can all be powerful tools to help you tell your story.
    • Refine your opening hook. The beginning of your presentation is when people decide if they will like your story or presentation.
    • Ask for feedback from your mentor.
    • Revise slides based on feedback until you are satisfied.

REHEARSING

“For preparing for the live pitch, I think it’s most important to practice a lot to build confidence. It’s also important to describe the app and all of its functions clearly so that the judges can really understand why it is new/special/exciting.”

Below are some tips for answering questions during the pitch.

Remember, your team is in control!  

  • Decide beforehand who on the team will answer particular questions, for example questions about statistics or about how the project works.
  • Slow down, take a deep breath and pause before responding to show confidence.
  • Keep your responses to 30 seconds or less.
  • Listen closely to make sure you hear the question correctly.
  • If you are unsure about the question, you can always repeat it back to make sure you have it right.
  • Don’t interrupt the person asking the question, even if you have heard it many times before.  

 

  • Show judges respect when you listen to their questions.
  • Even if the judge asks you something you already covered in your pitch, respond politely without becoming defensive.  

If a judge asks a confusing question, don’t be afraid to ask for clarification. You can also ask them to repeat the question, or ask them for more detail.

First, look to your team mates to see if anyone else can answer the question.

If not, it’s okay to say you don’t know the answer to a question, but try to pivot to what you do know. For example:

  • I don’t know the answer to that; however, what I can tell you is…
  • I don’t know the answer to that. Here is the key point…

You can also simply say, I don’t know the answer to that right now, but I can find that out for you.

Prepare by making  a list of all the questions you think you might get asked.

Here is a list of 40 top questions investors ask during pitches.

ACTIVITY 2: REHEARSE YOUR PITCH

Estimated time: 30 minutes (repeat!)

Make your slides using your chosen presentation tool

  • Start by pitching to your mentor.
  • Then, find different people and larger groups to rehearse in front to.
  • Make sure to time yourself each rehearsal to stay within the 4 minute time limit!
  • When rehearsing, remember to:
    • Stand up straight, relax your shoulders and jaw, and take a deep breath.
    • Maintain eye contact with the audience. You may use notes, but avoid reading them word for word.
    • Hold your hands in front of you naturally. Use your hands for emphasis when needed, pointing to visual aids or raising and lowering them slightly in time with key points.
  • Have your audience ask you questions so you can practice for the Q&A.
  • Ask for feedback each time, and incorporate this before you practice your pitch to another audience.
  • Try recording your rehearsal, then watch it and discuss with your team to improve.

REFLECTION

You have created a presentation, rehearsed, and thought of questions that your team may get asked.

You’re ready!

Take a moment to reflect: 

girls relaxing at pitch event
What do you want to remember right before you walk onto the stage?
What have you learned along the way and who can you thank for that?
Who will you invite to the pitch event?
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ADDITIONAL RESOURCES