Preparing to Pitch
This lesson is for Beginner teams who are attending a Regional Pitch Event, and who will be pitching.
LIVE PITCHING
If you will participate in a regional pitch event or celebration event, your team will pitch live to a panel of judges.
The goal of a live pitch is to get investors (or judges, in this case) interested enough to want another meeting for more information (or invite you to the next round, in this case).
Your pitch is like a movie trailer that highlights the main parts of your project and inspires people to go see the full movie.
Your live pitch can be up to four minutes long and then will be followed by a question and answer section with judges.
Your pitch should make judges very interested in your Technovation project.
“First and foremost, you will need to work on standing out”
Nathan Gold, Pitch Expert
THE PITCH DECK
A pitch deck is a brief and engaging visual presentation that gives an overview of your project. It’s often created with Google slides, PowerPoint, Prezi, or other presentation tools.
The 10/20/30 Rule, originated by Venture Capitalist Guy Kawasaki suggests:
- no more than 10 slides
- last no longer than 20 minutes (for you, 4 minutes!),
- no smaller than 30 pt. font so people can easily read the slides
Use your pitch deck as a guide for what you will say. Don’t put everything you will say into the slides. Focus on only the essential information.
Here are suggested topics for a 8 slide deck.
Project logo or picture
Team Name
Team Members
Describe the problem.
An image showing the problem could be helpful.
Show images or a demo of your app or Scratch project.
Explain how they gave your feedback on your project.
Here is a good way to make your presentation slides.
- Draft on paper first.
- Write down the main points you want to make.
- Write down points for each slide.
- Ask your mentor or parents for feedback.
- Make your slides.
- Make your slides based on your outline.
- Try to use more than just text. Images, charts, and quotes can all help you tell your story.
- Ask for feedback from your mentor or parents.
- Update your slides based on feedback until you are satisfied.
ACTIVITY 1: MAKE YOUR SLIDE DECK
REHEARSING
“For preparing for the live pitch, I think it’s most important to practice a lot to build confidence. It’s also important to describe the app and all of its functions clearly so that the judges can really understand why it is new/special/exciting.”
Jennifer John, 2016 Technovation Finalist
Below are some tips for answering questions during the pitch. Click on each one to learn more.
Stay Calm
Remember, your team is in control!
- Decide before the event who on the team will answer certain questions. For example, questions about coding or about how the project works.
- Slow down, take a deep breath and pause before answering to show confidence.
- Keep your responses to 30 seconds or less.
Listen
- Listen closely to make sure you hear the question correctly.
- If you are unsure about the question, you can always repeat it back to make sure you have it right.
- Don’t interrupt the person asking the question, even if you have heard it many times before.
Be Positive
- Show judges respect when you listen to their questions.
Even if the judge asks you something you already covered in your pitch, respond politely without becoming defensive.
Ask to Explain
If a judge asks a confusing question, don’t be afraid to ask them to explain what they mean. You can also ask them to repeat the question, or ask them for more detail.
If you don't know the answer
First, look to your team mates to see if anyone else can answer the question.
If not, it’s okay to say you don’t know the answer to a question, but try to say what you do know. For example:
- I don’t know the answer to that; but, what I can tell you is…
- I don’t know the answer to that. Here is the main idea…
You can also simply say, I don’t know the answer to that right now, but I can find that out for you.
Look Ahead
Prepare by making a list of all the questions you think you might get asked by the judges.
Write down your answers to those questions.
Here are some steps you can take to rehearse your pitch.
- Start by pitching to your mentor or a parent.
- Then, find different people and larger groups to rehearse in front to.
- Make sure to time yourself each rehearsal to stay within the 3 minute time limit!
- When rehearsing, remember to:
- Stand up straight, relax your shoulders and jaw, and take a deep breath.
- Look at your audience. You may use notes, but try not to read them word for word.
- Hold your hands in front of you naturally. Use your hands for emphasis when needed, pointing to visual aids or raising and lowering them slightly in time with main points.
- Have your audience ask you questions so you can practice for the question and answer section.
- Ask for feedback each time, and think about this before you practice your pitch to another audience.
- Try recording your rehearsal, then watch it and discuss with your team to improve.
ACTIVITY 2: REHEARSE YOUR PITCH
Submitting your Project
IT’S TIME TO SUBMIT!
We’ll go through all the parts of the submission but it’s a good idea to start by uploading your videos.
Make sure you set your videos as “unlisted” or “public” so judges can judge them!
Now that you have your videos uploaded, let’s walk through all the parts of your submission!
You’ll need to log into your Technovation Girls account and submit there.
For a detailed description of each of the submission parts, see this document.
Here’s a checklist to get organized!
Click on each item below to learn more about that part of the submission.
Project name and problem/ project description
Pitch Video
Technical Video
Technical Additions
Your Learning Journey
Team Photo and Summary
CHECK OUT THIS EXAMPLE SUBMISSION!
2021 Finalist Colby
- Project name and description
- Pitch video
- Technical video
- Technovation Learning Journey
- Source code (note this is Swift language,
not App Inventor) - Team Photo and Summary
REVIEW AND SUBMIT BUTTON
Once your team has uploaded all the parts of your submission, click the “Review and submit” button.
You’ll have until the deadline to edit your submission.
Then, when you are ready, click the final “Submit now” button!
You will see a screen that says,
“Your project has been successfully submitted.”
And that’s it! You did it!
Congratulations on completing the Technovation Girls season!
Learning Journey
Wow! You’ve worked very hard for many weeks!
Your project is almost complete!
Now it’s time to look back on what you have learned and what you have accomplished over the past few months.
You will be amazed at how much you have grown!
Think:
- What new things have you learned?
- Did you face any challenges?
- How did you overcome them?
Pictures to help tell the story:
- Of the team working on the project
- Of any research you did (survey results, datasets)
- Of your project
- Screenshot of the app or project
- Picture of people using it
Part of your project submission is writing about your learning journey.
This will be a maximum of 200 words in length.
Remember to include 2-6 pictures to help tell the story.
ACTIVITY: YOUR LEARNING JOURNEY
Editing your Videos
Now that you have recorded footage for your pitch and technical videos, it’s time to put the clips together and polish them into final versions.
Let’s start with a little inspiration from team ELIST.
Think about the ELIST video and answer these questions:
- What makes their video editing stand out?
- What effects did they use to help pass on information?
- How did they use titles and text?
- Would you change anything to improve their video?
NEED MORE INSPIRATION?
Check out the Technovation App Gallery for more pitch video examples.
STEP 1: VIEW YOUR RECORDINGS
- Start with the pitch video.
- Go through all the video clips you have recorded.
- Make sure you’ve got all your answers covered!
- Select the video clips you will include in your pitch video.
STEP 2: CHOOSE YOUR VIDEO EDITOR
There are many free video editing software programs available:
- Windows Video Editor (Windows 10)
- Windows Movie Maker (pre Windows 10)
- iMovie (Mac or iPhone)
- DaVinci Resolve (Mac or Windows)
- Adobe Spark(online)
- ClipChamp (online)
STEP 3: EDIT YOUR VIDEOS
ACTIVITY: EDIT YOUR VIDEOS
MORE TIPS AND RESOURCES
If you need more help getting started with editing your videos:
Recording your Videos
READY TO RECORD?
- Focus on gathering all of the footage that you want in your video.
- Use your storyboards and scripts to determine WHERE you will record and WHAT you will say in the videos.
Remember to answer these questions in your videos!
PITCH VIDEO
- What is the problem and why is it important?
- How did you solve the problem?
- What technology did you use? Why?
- Is it similar to other solutions? How is yours different?
TECHNICAL VIDEO
- What did you build?
- How does it work?
- How did you build it?
- Who tested it?
- What feedback did you get?
- What doesn’t work yet?
- What will you add in the future?
TIPS FOR RECORDING
Make sure everyone is loud and clear!
Good audio is important so viewers can understand your video.
Avoid background noise.
Make eye contact with the camera!
Talk to your audience directly! Use cue cards to help you say your words.
Voiceovers, animations, and visuals can help tell your story!
These might be added when you get to editing your video!
Record more than one take!
Try different angles and lighting.
More recordings will make editing your video easier.
Use lots of light!
Try to record in daylight, or in a room with lots of natural light!
If recording outside, make sure it doesn’t affect the sound of your recording.
Don’t have light behind your subject, or they will appear dark in the video.
Use landscape mode!
Don’t record vertically with your camera or phone.
Try to use a tripod or flat surface to keep your camera stable.
Protect privacy!
Don’t show names, numbers, or accounts.
If others appear in your videos, get a release form for their permission. Here is a sample.
SPECIAL TIPS FOR TECHNICAL VIDEO
If you are recording your mobile app or Scratch project running on a computer, try using screen recording software.
- Quicktime Player on Mac or Windows
- Screen recording on iPhone
- Microsoft Stream on Windows
- Game Bar on Windows
- Screen Recorder on Android
REQUIREMENTS
- Everyone is involved!
- All members of the team should be shown and speak during the video.
- Videos can be 2-3 minutes long.
- English and/or English subtitles must be included.
- You need to have the consent of everyone you show in your videos.
- Give credit for all images and information you use in the videos.
- Ask for consent or give acknowledgment to the person who created it.
- You can learn more about copyright, fair use, and public domain here.
ACTIVITY: RECORD YOUR VIDEOS
Planning your Videos
There can be a lot to think about when planning your videos! So many ideas can fly around so it’s best to organize and write down your thoughts.
- The Hook
- The Problem
- The Solution
- The Technology
- The Competition
- The End
THE PITCH VIDEO
THE HOOK
10 seconds
Grab your audience’s attention!
You have 10 seconds to convince the viewer to watch your video.
Start with a fun fact, a surprise, or just immediately state your problem and solution!
THE PROBLEM
60 seconds
Talk about the problem you are solving.
Explain why it’s important to solve.
THE SOLUTION
40 seconds
Show your solution!
Showcase some key features of your app or project.
Explain why your solution solves the problem.
THE TECHNOLOGY
30 seconds
Why this solution?
Convince the viewer that this solution is the best way to solve this problem.
THE COMPETITION
30 seconds
Prove that this solution stands out.
Talk about what solutions already exist and explain why yours is better.
THE END
10 seconds
End with strong inspiration!
Remind the viewer about the main reason for your project and tell them what to do next.
For example, they should use your app when it’s complete!
This video below is an example of a Technovation Pitch Video!
THE TECHNICAL VIDEO
Your Technical Video has a different purpose and should follow a different structure:
- Introduce your project
- Explain how it works
- Talk about users and feedback
- Explain how you coded it
- Look to the future
INTRODUCTION
15 seconds
Restate your problem and solution.
Explain briefly the problem you are solving and what your solution is.
HOW IT WORKS
60 seconds
Demonstration time!
Show off your app or project!
Give a demonstration of your app or project in action, so viewers know exactly how each feature works
USERS AND FEEDBACK
30 seconds
It’s important to show you stayed connected to users.
Talk about feedback you got and how it affected your project.
THE CODE
45 seconds
Show off your technical knowledge.
If you made an AI model, you can talk about how you built it
THE FUTURE
30 seconds
Explain what you can do better. It’s okay if not everything works yet!
You can really get viewers interested by showing that you have plans to make your project even better!
This video below is an example of a Technovation Technical Video!
The most important thing in the technical video is to show what you made, and how it works!
THE OUTLINE
The outline is where you make a list of everything you want to cover in your video.
This first two activities will help you organize your videos and make sure you answer all the questions in the judging rubric.
ACTIVITY 1: OUTLINE YOUR PITCH VIDEO
ACTIVITY 2: OUTLINE YOUR TECHNICAL VIDEO
STORYBOARDS
Once you have your big ideas down, you can now start your storyboard.
In a storyboard,
you draw out what
you imagine your video will look like.
A storyboard does not need to have fancy drawings or even be in color. It’s just a way for you to visually plan out your video.
Phone is on the table
It starts to ring
Jane reads the message
A storyboard can be as simple as this!
Even if this storyboard is simple, we all have a clear idea of what the video will look like now.
TRY IT OUT!
Coco lost one of her shoes!
She looked under the sofa but found a penny instead.
Read the short story above. Imagine what the story would look like and draw it out on a storyboard.
Stick figures are ok! The pictures are for you and your team to decide the story you will tell.
Now you will make a storyboard for your pitch and technical videos!
ACTIVITY 3: STORYBOARDS
Use your PItch and Technical Video outlines to make sure you answer all the outline questions in your storyboards.
SCRIPTS
Once you have your storyboard completed, you can now work on the details of your video with your script.
In a script,
you write down
everything that
happens in your videos.
Here are some parts to include in your script.
Setting
Where will you record your video? Deciding where your video takes place helps you imagine what your video will look like. You can have more than one setting in your video!
People
Who is talking and what are they doing? Especially if you’re working with a lot of people, you can note down exactly who is present and their actions.
What is said
What exactly are you going to say? By writing it down, you can make sure that you’ll remember all the important points.
TRY IT OUT!
Look at the picture above and try writing a small script! Where are they? Who are these people? What are they saying?
As you write the scripts for your videos, have your outlines and storyboards by your side and check off each answer as you add it to the script!
You don’t have to follow the order of the questions but make sure you answer them all in your videos.
Your scripts can be used later as the subtitles for your videos!
THE VALUES SANDWICH
The Values Sandwich is a way to help others care about the same things you care about.
Say why the thing matters in a way that’s easy to understand
Then say what the thing is
Then explain again in different words why it matters
Here is an example.
Everyone deserves to enjoy nature and should learn about protecting the world we live in.
Our app, EcoFriend, connects people who care about the environment so that we can work together to solve problems.
By working together, we can achieve more to help make our Earth cleaner for years to come.
TRY INCLUDING YOUR VALUES SANDWICH IN YOUR SCRIPT!
Once you’ve written your script. Try practicing it!
ACTIVITY 4: SCRIPTS
Use your PItch and Technical Video outlines and storyboards to guide you.
GETTING FEEDBACK
Now that you have your outline, script, and storyboard, this is a great time to get some feedback on what you’ve done!
Feedback is important because it’s useful to know that your materials make sense from an outsider’s point of view.
Find a helper (or two!) to give your materials to.
Then ask these questions:
- What problem am I trying to solve and why is it important?
- How did I solve my problem?
- How is my solution unique?
And then ask:
- Did everything make sense?
- Do the parts flow together?
- Do you understand how my app or project works?
Once you’ve gotten your feedback, go back to your materials and update them with the advice in mind. Then ask for feedback again!
Using your AI Model in an App or Project
It’s time to put your trained model to work!
Dataset
Model
finds
patterns
Model
makes
predictions
Correct actions or decisions!
Which platform did you choose?
Click on the platform you trained your model with to learn more about how to add code to make your project take action!
Tip: Choose one path and follow it. Do not do them all!
Teachable Machine just allows you to train an AI Model. There are many platforms that will allow you to use that model to make something.
- If you are planning on making a Scratch project, we suggest RAISE AI Playground, from MIT, a version of Scratch, because it’s easy to add a Teachable Machine model .
- If you are planning on making a mobile app, MIT App Inventor has an extension you can use to use the model in your app.
The first video shows how to use a Teachable Machine model for snap, clap, whistle sounds (Unit 5) in a Scratch project.
The next video shows you how to use a Teachable Machine image model to make a rock, paper, scissors game in App Inventor. If you need help making the model in Teachable Machine using images, this video will walk you through it.
- Scratch project
- Python project
- Or a mobile app with App Inventor
In this video, you’ll learn to take the Iris identification AI model from Unit 7, and use it in a Scratch project to display the correct iris picture based on sepal and petal measurements.
Models created with the App Inventor Personal Image Classifier or the Personal Audio Classifier can be integrated into a mobile app using MIT App Inventor.
Now code the app so it identifies images of citrus to tell whether it’s healthy or diseased.
ACTIVITY: ADD MODEL TO YOUR PROJECT
- Plan what actions you want your app or Scratch project to take.
- Have your AI model ready.
- Import it into the platform of your choice.
- Code!
Exploring Different Types of Mobile Apps
By now you should have a list of features for your mobile app.
Below are some different tutorials for you to follow, depending on the type of app you are building.
ACTIVITY: TRY A TUTORIAL
Don't just watch the tutorial - make the app too!
If you don’t see a tutorial below that has some of the same features you want to add to your app, there are many other ways to find help!
- Google “App Inventor” and whatever feature you want. For example, you might Google “App Inventor quiz” if you wanted to make an app that tests users on a topic.
- Visit http://appinventor.mit.edu/tutorials and look for other tutorials that might be helpful.
- Visit https://community.appinventor.mit.edu, the community forum for App Inventor users, and post a question there. Many other App Inventors visit that site and assist others that need help.
LOGIN APP
VOLUNTEER APP
Part 2 shows you how to add a second screen to display the phone number and website, and allows the user to place a phone call to the organization.
CHAT APP
GREEN TRACKER APP
In these tutorials, learn how to use TinyDB to create an app where users can track their green activities from day to day. Their tracked information is stored on the mobile device so it can be updated each day.
Green Tracker tutorials
In this advanced tutorial, you can add to the Green Tracker by using a Clock component to see whether the user has done green activities one day after another, and you can reward them for their commitment to being green.
This tutorial gives you some tips for how you can change values in your app to help with testing. In this case, you are “tricking” your app by saving which day you last did something green, so you can test the new day tracking feature from above!
Train your AI Model
Remember:
Healthy predictions need healthy data!
Healthy
dataset
Finds
correct
patterns
Healthy
prediction!
Correct actions or decisions!
Do you remember what makes a healthy dataset?
- Lots of data
- Accurate
- Matches your problem and solution
- Different examples of data
- The right kind of data
- You have permission to use it
IT'S TIME FOR YOU TO START TRAINING YOUR DATA!
You should have gathered your data by now… or at least started!
WHETHER IT’S…
Your own training data from your community
and/or
Data gathered from sensors or user input
and/or
Data collected from public datasets
Click on a platform name below to learn more and try out some tutorials.
- Train images, sounds or poses
- Attach devices to capture sensor data
Here are three tutorials to try out Teachable Machine using different data types.
- Image Classification with bananas
- Sound Classification with snaps, claps, and whistles
- Pose classification to detect head tilt
- Train images, sounds, text, or numbers
- Make a Scratch or Python project
- Or a mobile app with App Inventor
This video is an example of a Technovation team using Machine Learning for Kids to make a mobile app to sort biomedical waste.
TRY IT YOURSELF!
In this video, see how to take the Iris public dataset from Unit 6 and train it using Machine Learning for Kids.
- Train images, sounds, or poses
- With your trained dataset you can make a mobile app that uses AI.
WANT TO TRY IT?
In this video, see how you can use the App Inventor image classifier to train an image dataset. This dataset classifies healthy fruit vs diseased fruit.
ACTIVITY: TRAIN YOUR MODEL
- Choose the AI tool you want to use for your Technovation Project.
- Add your examples.
- Train and test your AI model.
Mentor Tip
Best practices: Training models is hard! Even Google gets it wrong. Their AI was trained but still started outputting wrong results! Don’t give up!
Guiding Questions to ask students: How accurate do you want your AI model to be? If it can not be 100% accurate, what is an acceptable answer? 80% of the time? Does that depend on the risk of what you are using the model for? For example self driving cars have to be pretty accurate otherwise they might hurt someone but google search results apparently have a much lower bar.
Mentor tips are provided by support from AmeriCorps.