Pitch 5: Record and Edit Your Demo Video

Record and Edit your Demo Video

Pitch 5

This lesson can help you gain points in the "DemoVideo" lines of the judging rubric and will be one of the most important ways you communicate your app or AI invention to judges.

In this lesson, you will...

  • Record your demo video to show of your project
  • Edit your video to make it engaging
  • Upload your video and add it to your submission!

Key Terms

  • Screenshots/screengrabs - Static (non-moving) images that show what the app will look like on the phone
  • Screen recording - Video recording of the different app functions, which typically has narration

Lights, Camera, Action!

You are ready to produce, or create, your demo video. Focus on gathering all of the footage that you want in your video. Make sure to also record shots or videos of screens so that the audience can clearly see your app or AI project working.

Because you are limited in the amount of time for your demo video, just 2 minutes, you want to use the time wisely. A lot of your demo video will include screenshots of your app in action, or the data elements of your AI model. 

You also need to explain some of the technical aspects of your project. This can include talking about how a certain block of code works, or how you gathered data for your AI dataset. 

A good portion of this video should include screenshots and/or screen recordings.

Refer to your storyboard and script to make sure you record all the parts you outlined in those documents. It’s alright to record extra video. You will select the best footage when you edit your demo video.

Screenshots/Screen Recordings

You may want to utilize screenshots and/or screen recordings in your video. Here is a useful site that shows you how to screenshot, no matter what platform you’re using! And here are some useful programs for screen recordings that you can use:

  • Quicktime Player on Mac or Windows
  • Screen recording on iPhone
  • Microsoft Stream on Windows
  • Game Bar on Windows
  • Screen Recorder on Android

Remember to decide in which video your footage will go in! The pitch and demo videos are two separate items and should address different parts of your project

Editing your Demo Video

Once you’ve shot your video for the demo, let’s jump right into editing your footage. Remember, you have just 2 minutes to convey everything you need to to demonstrate your project and what it took for you to create it.

Refer back to Pitch 4 for tips and inspiration on editing your video.

Activity: Record Your Demo Video

Time to start recording! You’ll need a device to record video and optionally a microphone. Make appointments to record anybody who is not on your team. 

As you record your demo video, don’t forget these requirements.

  • The videos must be uploaded and set to unlisted or publicly viewable when published to YouTube or Vimeo. Judges will not be able to watch your video, if you have not selected one of these options.
  • All members of the team should be shown and speak during the videos
  • Demo Videos are a max of 2 minutes
  • English and/or English subtitles must be included
  • Protect yours and others’ privacy: do not show identifying names, numbers or accounts. You need to have the consent of everyone you show in your video.
  • Cite images and information. Make sure to ask for consent or give acknowledgment to the person who created it. You can learn more about copyright, fair use, and public domain here.

Activity: Screenshots and/or Screen Recordings

Take screenshots and screen recordings of what the app looks like or works on your device. If your project is an AI invention, you may want to take screenshots of your dataset and your model training platform. 

What do you want the viewer to be able to see? Highlight or outline features you want the viewer to see, or zoom in to special parts. 

You should also go over any code you wrote as part of your project. Choose one or two main parts of your project that you worked hard on, and describe what the code does. This can work for either a mobile app or AI project. 

You can decide if you want to include text on the screen or voice narration over your screen recordings when you edit them into your demo video. While creating the recordings, use a finger or an arrow to point to exactly what you want the viewer to look at so they don’t get distracted. If you decide to do a voiceover, record in a quiet place or with a good microphone for clear sound.

Activity: Edit Your Video

Set aside plenty of time for this activity. Keep focused on your app or invention and make sure the viewer understands what you’ve built and how it works.

As always, have your mentor or somebody outside of your team watch your video and get their feedback. You can ask them:

  • Can they understand how the app or AI project works? 
  • Do they understand what you have explained about the technical parts of your project?
  • Have them use the project and tell you if anything important was missing in the video.

Revise your video until you are satisfied with the final product.

Activity: Upload your Video and Check that Others can Access it

Now that you’re done with your demo video, it’s time to upload it to Youtube or Vimeo. Here are a couple of guides that can help:

Make sure to publish your video as unlisted or public so judges can judge it!

Then upload your video link to the Technovation submission platform.


Wow! You’ve completed both of your videos! Congratulations! Pat yourself on the back. Think about the following:

  • How did your demo video differ from your pitch?
  • Which video was more difficult to produce?
  • What challenges did you face throughout the video making process?