Pitch 4: Edit Your Pitch Video

Edit your Pitch Video

Pitch 4

This lesson can help you gain points in the "Pitch Video" and "Demo Video" lines of the judging rubric and will be one of the most important ways you communicate your idea and app solution to judges.


In this lesson, you will...

  • Edit your videos to make it engaging
  • Upload your videos and add them to your submission!

Key Terms

  • Post production - editing your recorded video and adding any effects, titles, and sound

Post Production

The last step to finish your videos is called post production, or editing your videos and adding effects, titles, and sound to make it more engaging.

You’ll probably want to cut some parts out and add some screenshots, English subtitles (required if you don’t speak English in your video), narration and maybe some other special effects into the videos. Remember, you have 4 minutes for your pitch video and 2 minutes for your demo video. Keep the rubric that judges will be using in mind so that you can include the most important parts of your story.



You can use many techniques to edit your videos, so you’ll want to prioritize the most important things to do first since video editing can take a long time. If you have additional time you can put extra work into editing. Here are some tips:

Activity: Find Inspiration

Below is a pitch video from a past Technovation Girls team. As you watch it, think about what you like about the editing and what you want to incorporate into your pitch video. 

Consider the following questions:

  1. What makes their video editing stand out? 
  2. What effects did they use to help communicate information?
  3. Is there anything else you would have added to better understand how the app works?

Want to watch other videos for inspiration? You can look here at winning Technovation Girls submissions from the past.

Note: Previous years of Technovation Girls may have different rules, that’s why you’ll see video lengths of different times. For the 2022 Season, you have 4 minutes for the pitch video and 2 minutes for the demo video.

Activity: Edit Your Video

You’ll start with your pitch video, since you should have recorded it by now, and are ready to edit your footage. You’ll come back to this activity for your demo video, once you’ve recorded it.

Set aside plenty of time for this activity. Start by prioritizing the most important edits you need to make to your videos to submit them.

See tips in the Inspiration section about video editing. You can also find more links in the Additional Resources section. You’ll want to:

  • Select your footage
  • Choose a video editor
  • Edit your content
  • Add titles and effects
  • Add English subtitles (if necessary or desired)

Is there anything else you want to do to make your video more engaging? Remember that simple is ok and be careful to not let special effects get in the way of your story. 

Have your mentor or somebody outside of your team to watch your video and get their feedback. You can ask them:

  • What do they understand about the problem and solution?
  • Can they understand how the app works? Have them use the app and tell you if anything important was missing in the video.

Revise your video until you are satisfied with the final product.

Activity: Upload your Video and Check that Others can Access it

Now that you’re done with your video, you are ready to share it with the world. It’s time to upload your video to YouTube or Vimeo. Here are a couple of guides that can help:

Make sure to publish your video as unlisted or public so judges can judge it!

Then upload your video link to the Technovation submission platform.


Congratulations, you’ve polished your video and submitted your pitch! You should be proud of what you have created. Now you can really celebrate with your team! Take some time to reflect:

  • How did your video change from when you storyboarded it to its final version?
  • What challenges did you face while editing?

Additional Resources: Video Editing Tips

Interested in extra resources? Here are some additional helpful links: