Pitch 3: Outline Your Demo Video

Outline your Demo Video

Pitch 3

This lesson can help you gain points in the "Demo Video" lines of the judging rubric. It is also the primary way to show the judges what you built!

In this lesson, you will...

  • Review requirements for the demo video
  • Create an outline to plan your demo video 
  • Create a storyboard and script for your demo video

Key Terms

  • Pre-production - planning elements of a video before starting to record
  • Pitch video -  A pitch video’s purpose is to get people excited about your idea. It explains the problem, shows your solution, and gets people excited about the impact this technology will have on the world.
  • Demo video - A demo video's purpose is to show off how your product works. It showcases your project's functionality, how you built it, and how it stands apart from similar apps or AI inventions
  • Storyboard -  A storyboard helps to develop a strong pitch for your project and helps you plan a compelling story to tell about your idea
  • Script - the written words that will be spoken during a video

While your pitch video focused on the problem you solved, your solution, and its impact for your users, the demo video is intended to showcase the actual project you built. You can explain what you built, how it works, and how you built it. You will have just 2 minutes to show off your app or AI project in your demo video. In this lesson you will work on the pre-production phase of the video making, or the parts you need to plan before you start to record. 

Let’s review what should be included in your demo video for Technovation Girls.


The Demo Video

Goal: The Demo Video is where you show how your project functions and highlight key features.

For Technovation Girls, you will do so by answering the following questions. Depending on the type of project you submit, you will address different points: 

In the demo video, this is your chance to show off your app or invention! Even if you did not get every feature working, you should still be proud of what you did accomplish, and showcase it. It is also your opportunity to demonstrate your technical knowledge.

 If your project is a mobile app, choose a particular component or section of code and explain how it works. Show the judges what you have learned about coding! 

If your project is an AI invention, focus on your dataset and trained model. You can explain where you got your dataset from, what platform you used to train it, and what you did to test it. If you built a physical prototype, talk about the materials you used to build it and how you put it together.

You’ve only got 2 minutes though! Be concise, and plan out your video carefully. Just like with the pitch video, you will create an outline, a storyboard, and a script as steps in pre-production.

Other Requirements

For Technovation Girls, here are some more requirements you should be aware of:

  • Your video should be uploaded to YouTube or Vimeo.
  • Your video should be either public or unlisted.
  • If you are not speaking English in your video, you must include English subtitles.
  • If you are speaking in English in your video, English subtitles are still highly recommended
  • Pitch Videos should not exceed 4 minutes.
  • Demo Videos should not exceed  2 minutes.

Here is a timeline suggestion to help your video planning process:

Demo Video Sample Timeline

Outlining your Demo Video

The Outline is where you start making a list of all your materials that will help you address the points you need to.  You will answer all questions fully when you complete the outline activity.

Scripting and Storyboarding

Once you have your outline, you can now create your script and storyboard. These two elements are very important in the preparation or pre production phase of your video making. They both help to clearly convey important information and ideas to everyone (including yourself!) involved in the filming process. You can create the script or storyboard in any order you wish, but it’s always helpful to do them both!

You can refer to Pitch 1 for how to create a good storyboard and script for your demo video.

Activity: Find Inspiration

Below are demo videos from past Technovation teams that can help you get started. As you watch them, think about what you like and how you’d incorporate that into your pitch video.

Consider the following questions:

  1. Do you understand how the app or AI invention functions?
  2. Do you understand the steps taken to build or code the project?
  3. Do the future plans for their idea make you excited about its impact on the world?
  4. Was their video easy to understand and clearly organized? Why?

Team Winnovators

Team Colby

Activity: Outlining Your Demo Video

Now that you’ve seen some good examples, it’s time to outline your demo video! 

Here is a worksheet to help you get organized.

Remember to look back on the work you’ve done on previous lessons, they’ll be very useful in helping you figure out what you want your video to look like!

Activity: Storyboard to Plan Your Video

Create a Storyboard

You can either start with a storyboard or script. It depends on whether you think visually or in words. There is no right or wrong order to do this. But they make a good combination to get the message right in what you say and how you say it.

A storyboard will help your team develop a strong argument for your app or AI invention while telling a compelling story. It’s a pre-production tool to help organize your pitch. 

1. Gather the information you have from the categories below (make sure to refer to the judging rubric for your division) and map out how this can fit into the key messages you answered in your outline:

    1. What did you build– whether your project is a mobile app or a physical device, show your project.
    2. How does it work - For mobile apps, demo how a user would use the app. For AI projects, show how someone would interact with your invention.
    3. How did you build it - get into the nitty  gritty of your code or AI model. Walk the viewer through some tricky code blocks or talk about how a particular component works in the app.  If you made an AI project, go into detail about your dataset, and how you trained your model.
    4. Future impact and milestones – show what doesn’t yet work in your project and what you plan to do to add new features

3. You can complete your storyboard with a whiteboard or use an online tool like this storyboarding app 

    1. Make boxes that show the main ideas from what you’ve brainstormed that you want to include in each part of your pitch. It’s a story, so draw the scene with characters, etc.
    2. How can you move the parts around so it is the most compelling?
    3. What hook will you use to draw the viewer in?
    4. Now you’ll want to plan what content for your brainstormed plan that will communicate your project clearly. This video should be more straightforward in how you convey what your project is than the pitch video. Your demo should include visuals of your app or invention, voiceovers, demonstrations, and screenshots of code or an AI training model.  You can still get creative in how you want to showcase your project!

4. Ask a mentor to give you feedback. Remove anything that is unnecessary or extra. Be sure to consider these questions

    1. Does it make sense?
    2. How does it flow?
    3. Is the core story being delivered?
    4. Are you telling the story and the main messages in the best way possible? Does it make people want to solve the problem?

When you are satisfied with your storyboard, it’s time to add the script! 

Activity: Scripting Your Video

The script is where you write out exactly what will be said in the video. If you have already created your storyboard, then you should work from that to fill in the words that will be spoken during each scene, or box, in the storyboard.

Some people prefer to start with the script and then fill in the visuals later. If you prefer to start with the words, use your outline as a starting point. You want to make sure you cover everything you wrote down in the outline. However, you want to make it compelling, so you don’t just want to restate everything in the outline. Consider how you can make it interesting, how you can hook your audience to make them want to listen to your message.

As always, ask a mentor to give you feedback. Remove anything that is unnecessary or extra. Be sure to consider these questions

  1. Does it make sense?
  2. How does it flow?
  3. Is the core story being delivered?
  4. Are you telling the story and the main messages in the best way possible? Does it make people want to solve the problem?


You have created your outline for your demo video and written your script and created your storyboard! By carefully  outlining and detailing all the parts of your demo video, you should be ready to record and fit all you have to say in the 2 minute time limit. Make one final check that you have covered all the necessary parts in your video. Hold onto the documents you created in this lesson. You will use them to organize how you record your video . 

Additional Resources: Demo Tips