Pitch 3: Edit Your Pitch Video

Edit your Pitch Video

Pitch 3

This lesson can help you gain points in the "Video Effectiveness" line of the judging rubric and will be one of the most important ways you communicate your idea and app solution to judges.

In this lesson, you will...

  • Edit your pitch video and demo to make it engaging
  • Upload your pitch video and demo video and add it to your submission!

Key Terms

  • Post production - editing your recorded video and adding any effects, titles, and sound

Post Production

The last step to finish  your pitch video is called post production, or editing your video and adding effects, titles, and sound to make it more engaging.

You’ll probably want to cut some parts out and add some screenshots, subtitles, narration and maybe some other special effects into the video. Remember, you have 3-4 minutes for your pitch video and up to 1 minute for your demo video. Keep the judging rubric that judges will be using in mind so that you can include the most important parts of your story.


You can use many techniques to edit your video, so you’ll want to prioritize the most important things to do first since video editing can take a long time. If you have additional time you can put extra work into editing. Here are some tips:

Activity: Find Inspiration

Below is a pitch video from a past Technovation Girls team. As you watch it, think about what you like about the editing and what you want to incorporate into your pitch video. 

Consider the following questions:

  1. What makes their video editing stand out? 
  2. What effects did they use to help communicate information?
  3. Is there anything else you would have added to better understand how the app works?

Want to watch other videos for inspiration? You can look here at winning Technovation Girls submissions from the past.

Activity: Edit Your Video

Set aside plenty of time for this activity. Start by prioritizing the most important edits you need to make to your video to submit it.

See tips in the Inspiration section about video editing. You can also find more links in the Additional Resources section. You’ll want to:

  • Select your footage
  • Choose a video editor
  • Edit your content
  • Add titles and effects
  • Add English subtitles (if necessary or desired)

Is there anything else you want to do to make your video more engaging? Remember that simple is ok and be careful to not let special effects get in the way of your story. 

Have your mentor or somebody outside of your team to watch your video and get their feedback. You can ask them:

  • What do they understand about the problem and solution?
  • Can they understand how the app works? Have them use the app and tell you if anything important was missing in the video.

Revise your video until you are satisfied with the final product.

Activity: Upload your Video and Check that Others can Access it

Now that you’re done with your video, you are ready to share it with the world. It’s time to upload your video to YouTube, Vimeo, or Youku. Here are a couple of guides that can help:

Make sure to publish your video as unlisted or public so judges can judge it!

Then upload your video link to the Technovation submission platform.


Congratulations, you’ve polished your video and submitted your pitch! You should be proud of what you have created. Now you can really celebrate with your team! Take some time to reflect:

  • How did your video change from when you storyboarded it to its final version?
  • What challenges did you face while editing?

Additional Resources: Video Editing Tips

Interested in extra resources? Here are some additional helpful links: