Pitch 2: Record Your Pitch Video

Record your Pitch Video

Pitch 2

This lesson can help you gain points in the "Pitch Video" lines of the judging rubric and will be one of the most important ways you communicate your idea and project solution to judges.

In this lesson, you will...

  • Record a pitch video to share your idea with the world 
  • Record screenshots and/or screen recordings to add to your video

Key Terms

  • Production - the act of creating, in this case recording video footage for your video
  • B-roll footage - footage that is not of the main subject, possible to edit it into the video later
  • Screenshots/screengrabs - Static (non-moving) images that show what the app will look like on the phone
  • Screen recording - Video recording of the different app functions, which typically has narration

Lights, Camera, Action!

You are ready to produce, or create, your video. Don’t worry about editing yet. Focus on gathering all of the footage that you want in your video. Make sure to also record shots or videos of screens so that the audience can clearly see your app working.

In addition to your main footage, you may also want to record some B-roll footage, or alternative footage to include later in your video. An example is footage of a busy street scene that plays while a girl is talking about a traffic problem.

Here are some other techniques that professional videographers use. Hover over each one for more details and links.

Make sure everyone is loud and clear.

Good audio is critical for someone to understand your pitch. Make sure there is minimal background noise.

Make eye contact with the camera.

You can use cue cards to help convey parts of your script to help.

Voiceovers, animations, and visuals can help tell your story.

You will learn more about how to edit your video and add in these items in the next lesson.

Record multiple takes

Film using plenty of light.

Film during the daytime either outside or in a room with a lot of natural light. Make sure that filming outside does not compromise the quality of your audio.

Make sure not to film with bright a window or light source behind your subject. This will make your subject look too dark.

Shoot videos in landscape mode instead of vertical.

Keep your recording device stable using either a tripod or flat surface.

Protect your and others’ privacy. Do not show identifying names, numbers, or accounts.

You need to have the consent of everyone who appears in your video. If there are people who will be acting in your video, please have them sign a release form. Here is a template for a photo or video release form that you can use.

Screenshots/Screen Recordings

You may want to utilize screenshots and/or screen recordings in your video. Here is a useful site that shows you how to screenshot, no matter what platform you’re using! And here are some useful programs for screen recordings that you can use:

  • Quicktime Player on Mac or Windows
  • Screen recording on iPhone
  • Microsoft Stream on Windows
  • Game Bar on Windows
  • Screen Recorder on Android

Remember to decide in which video your footage will go in! The pitch and demo videos are two separate items and should address different parts of your project

Activity: Record Your Video

Time to start recording! You’ll need a device to record video and optionally a microphone. Make appointments to record anybody who is not on your team. 

As you record your pitch video, don’t forget these requirements.

  • The videos must be uploaded and set to unlisted or publicly viewable when published to YouTube or Vimeo. Judges will not be able to watch your video, if you have not selected one of these options.
  • All members of the team should be shown and speak during the videos
  • Pitch Videos are a max of 4 minutes
  • Demo Videos are a max of 2 minutes
  • English and/or English subtitles must be included
  • Protect yours and others’ privacy: do not show identifying names, numbers or accounts. You need to have the consent of everyone you show in your video.
  • Cite images and information. Make sure to ask for consent or give acknowledgment to the person who created it. You can learn more about copyright, fair use, and public domain here.


Congratulations, you’re getting close to finishing your pitch video! video! In the next lesson, you’ll start work on your demo video. Take a moment to consider the following:

  • What challenges did you face while filming?
  • What recording techniques were new to you? Most helpful for your video?

Additional Resources

Learn from past Technovation participants how they managed the final push making their video and completing their business plan!