Pitch 2: Record Your Pitch Video

Record your Pitch Video

Pitch 2

This lesson can help you gain points in the "Video Effectiveness" and the "Growth and Perseverance" lines of the judging rubric and will be one of the most important ways you communicate your idea and app solution to judges.

In this lesson, you will...

  • Record a pitch video to share your idea with the world 
  • Record a demo video to show your app
  • Record screenshots and/or screen recordings to add to your video

Key Terms

  • Production - the act of creating, in this case recording video footage for your video
  • B-roll footage - footage that is not of the main subject, possible to edit it into the video later
  • Screenshots/screengrabs - Static (non-moving) images that show what the app will look like on the phone
  • Screen recording - Video recording of the different app functions, which typically has narration

Lights, Camera, Action!

You are ready to produce, or create, your video. Don’t worry about editing yet. Focus on gathering all of the footage that you want in your video. Make sure to also record shots or videos of screens so that the audience can clearly see your app working.

In addition to your main footage, you may also want to record some B-roll footage, or alternative footage to include later in your video. An example is footage of a busy street scene that plays while a girl is talking about a traffic problem.

Here are some other techniques that professional videographers use. Hover over each one for more details and links.

Make sure everyone is loud and clear.

Good audio is critical for someone to understand your pitch. Make sure there is minimal background noise.

Make eye contact with the camera.

You can use cue cards to help convey parts of your script to help.

Voiceovers, animations, and visuals can help tell your story.

You will learn more about how to edit your video and add in these items in the next lesson.

Record multiple takes

Film using plenty of light.

Film during the daytime either outside or in a room with a lot of natural light. Make sure that filming outside does not compromise the quality of your audio.

Make sure not to film with bright a window or light source behind your subject. This will make your subject look too dark.

Shoot videos in landscape mode instead of vertical.

Keep your recording device stable using either a tripod or flat surface.

Protect your and others’ privacy. Do not show identifying names, numbers, or accounts.

You need to have the consent of everyone who appears in your video. If there are people who will be acting in your video, please have them sign a release form. Here is a template for a photo or video release form that you can use.


Screenshots and/or screen recordings of your app in your pitch video can be a great way to show your app in action. Screenshots, or non-moving images of what the app looks like on the phone, can be used to show different parts of your app clearly. If you’re not sure how to take a screenshot on the phone you’re using, try search terms “How to take a screenshot on a ___ phone.” 

Screen recordings, or video recordings of the different app functions, can also show closeups of how your app works in action. People often use text or voice narration over the screen recording to explain what the viewer is seeing. Try FlashBack Express, your favorite screen recorder, or just record through a camera to show the app in action.

You may also consider using skit elements in your demo video. An imaginative approach can show how your app is used in real lift. Take a look at this video and notice how the parts that don't directly show the app still tell the viewer something about the app's functionality.


Activity: Record Your Video

Time to start recording! You’ll need a device to record video and optionally a microphone. Make appointments to record anybody who is not on your team. 

As you record your pitch video, don’t forget these requirements.

  • The video must be uploaded as unlisted or publicly viewable to YouTube or Vimeo. We cannot guarantee videos without these credentials will be judged.
  • All members of the team should be shown and speak during the video
  • Video can be 3-5 minutes long 
  • English and/or English subtitles must be included
  • Protect yours and others’ privacy: do not show identifying names, numbers or accounts. You need to have the consent of everyone you show in your video.
  • Cite images and information. Make sure to ask for consent or give acknowledgment to the person who created it. You can learn more about copyright, fair use, and public domain here.

Activity: Screenshots and/or Screen Recordings

Take screenshots and screen recordings of what the app looks like or works on your device. What do you want the viewer to be able to see? If you use these in your video, you can try highlighting or outlining the features you want the viewer to see, or zooming in to special parts. 

You can decide if you want to include text on the screen or voice narration over your screen recordings when you edit them into your pitch video. While creating the recordings, use a finger or an arrow to point to exactly what you want the viewer to look at so they don’t get distracted. If you decide to do a voiceover, record in a quiet place or with a good microphone for clear sound.


Congratulations, you’re getting close to finishing your pitch video! In the next lesson, you’ll look at editing tips. Take a moment to consider the following:

  • What challenges did you face while filming?
  • What recording techniques were new to you? Most helpful for your video?