Pitch 1: Outline Your Pitch Video

Outline your Pitch

Pitch 1

This lesson can help you gain points in the "Pitch Video" lines of the judging rubric. It is also the primary way to share your work with the judges!

In this lesson, you will...

  • Learn about the requirements for the pitch video and demo video
  • Create an outline to plan your pitch video
  • Create a storyboard and script for your pitch video

Key Terms

  • Pre-production - planning elements of a video before starting to record
  • Pitch video -  A pitch video’s purpose is to get people excited about your idea. It explains the problem, shows your solution, and gets people excited about the impact this technology will have on the world.
  • Demo video - A demo video's purpose is to show off how your product works. It showcases your project's functionality, how you built it, and how it stands apart from similar apps or AI inventions
  • Storyboard -  A storyboard helps to develop a strong pitch for your project and helps you plan a compelling story to tell about your idea
  • Script - the written words that will be spoken during a video


You will have 4 minutes to make a case for your app in your pitch video and 2 minutes to to show off your app or AI project in your demo video. Don’t be afraid to show your personality and passion for the problem you are solving!

In this lesson you will work on the pre-production phase of the video making, or the parts you need to plan before you start to record. 

Let’s first go over what should be included in each of your videos for Technovation Girls.

The Pitch Video

Goal: The Pitch Video is where you convince viewers about your ideas.

For Technovation Girls, you will do so by answering the following questions: 

  • What problem are you solving and why is it important to you and the community?
  • How does your problem relate to the United Nations’ Sustainable Development Goals?
  • How does your app or AI project solve the problem?
  • Why is this technology (an app or AI project) the best way to solve the problem? 
  • Are there any similar solutions that already exist? Why is your solution better?
  • What are the potential impacts of your technology? How will ensure that your technology minimizes negative impact and maximizes positive impact?
  • How did you get user feedback on your problem and solution?
  • What were the results of the user feedback?
  • How did you change your project based on your user feedback findings?
  • What future goals do you have for your project?

The Demo Video

Goal: The Demo Video is where you show how your project functions and highlight key features.

For Technovation Girls, you will do so by answering the following questions. Depending on the type of project you submit, you will address different points: 

  • Mobile App
    • What app did you build? How does it work?
    • What are some key features that work successfully? What are some of the critical coding that makes it work?
    • What doesn’t work yet? What future improvements do you have planned?
  • AI Project
    • What AI model did you build and train?
    • What kind of data did you gather to make the model work? Why did you choose this type of data?
    • What invention did you build/prototype? How did you build it?
    • How does your AI invention work? What doesn’t work yet?
    • What future improvements do you have planned?

Now that you know what is required, let's think about how to put it all together as videos. We think this workflow will help you stay organized and say everything you need to:

Step 1) Outline

Step 2) Storyboard OR Script

Step 3) Storyboard OR Script (whichever you didn’t do yet)

Step 4) Plan to record

In this lesson, we’ll primarily focus on step 1, 2, and 3.

The Outline is where you start making a list of all your materials that will help you address the points you need to. There’s many ways to create the list, but here’s an example format you can follow.  You will answer all questions fully when you complete the outline activity. How would you answer the following questions?

Continue to list out all the things you want to address and gather your answers. Look back through all the work you’ve done throughout the season, including worksheets from earlier weeks (like this one from Ideation 8).

Other Requirements

For Technovation Girls, here are some more requirements you should be aware of:

  • Your video should be uploaded to YouTube or Vimeo.
  • Your video should be either public or unlisted.
  • If you are not speaking English in your video, you must include English subtitles.
  • If you are speaking in English in your video, English subtitles are still highly recommended
  • Pitch Videos should not exceed 4 minutes.
  • Demo Videos should not exceed  2 minutes.

Video Lengths

As you are outlining and planning out your videos, keep in mind the time constraint. While some people might find the time limit difficult, there are lots of reasons why it’s important to keep your video concise.

One major reason is because viewers don’t have unlimited attention spans. Long videos will lose your audience’s interest.

Being able to stay within a time limit also shows your mastery of understanding your project. It’s a useful and noteworthy skill to have!

Here are some timeline suggestions to help your video planning process:

Pitch Video Sample Timeline

Demo Video Sample Timeline

Scripting and Storyboarding

Now that you have your outline, you can now create your script and storyboard. These two elements are very important in the preparation or pre production phase of your video making. They both help to clearly convey important information and ideas to everyone (including yourself!) involved in the filming process. You can create the script or storyboard in any order you wish, but it’s always helpful to do them both!


The Script

The script is the written text method of organizing your video creation thoughts. There are a few ways to write a script, but most scripts have these important elements:


This is where the action on the screen happens. Describe what happens on screen and any important movement that should be noted.


This is the dialogue or exact words that the character would say. 


Let’s look at the story of Cinderella as an example of how we might use this format:


The clock begins to strike. Cinderella looks away from the Prince and up at the time. She starts to panic.

Oh my! Is it that time already? I must go. Goodbye.

Already? But why? We only just met!

Cinderella runs away in a hurry, leaving behind one of her glass slippers.


The Storyboard

The storyboard is the visual method of organizing your video creation thoughts. It looks very similar to a comic book. You also don’t have to be an artist to make a storyboard either! Creating a storyboard isn’t about drawing really well, it’s just for you to put the image from your mind into the real world so that you and your team are on the same page.

There are a few different ways you can organize your storyboard, but this is the simplest example. Simply have a drawing of major scenes with a description below.

Activity: Find Inspiration

Below are pitch videos from past Technovation seasons that can help you get started (note that prior seasons may have different requirements from the current season, so things like length of video might be different). As you watch them, think about what you like and how you’d incorporate that into your pitch video.

Consider the following questions:

  1. What makes their pitch stand out? Is there a personal story that explains why they care about the problem? 
  2. Do they use visuals? Are they well used?
  3. Is their problem statement and explanation of the technology solution strong? Is it clear?
  4. Do you understand how the app functions?
  5. Do the future plans for their idea make you excited about its impact on the world?
  6. Was their video easy to understand and clearly organized? Why?

Team Uproot

Team CoCo

Team Winnovators

Team Colby

Activity: Outlining Your Pitch Video

Now that you’ve seen examples, it’s time to outline your own videos! Let’s focus first on the Pitch Video. 

Here is a worksheet to help you get organized.

Remember to look back on the work you’ve done on previous lessons, they’ll be very useful in helping you figure out what you want your video to look like!

Activity: Storyboard to Plan Your Video

Create a Storyboard

You can either start with a storyboard or script. It depends on whether you think visually or in words. There is no right or wrong order to do this. But they make a good combination to get the message right in what you say and how you say it.

A storyboard will help your team develop a strong argument for your app or AI invention while telling a compelling story. It’s a pre-production tool to help organize your pitch. 

1. Brainstorm what you want your audience to walk away with from these areas:

    1. Core story: Overview of the story you want to tell. It should be summarized in a short sentence or two; why is the problem important to you and your community?
    2. Highlights: 3-5 strong selling points points - here you can highlight your research, project functionality, user feedback and community impact of your solution
    3. Hesitations: 1-2 items that someone might worry about if they were to invest in your ideas, and why your product is still the best solution. You can highlight future plans and continue demonstrating that you researched your users and competitors.
    4. Notes: Any other things that will add to your story and help the viewer understand and share your passion for the idea

2. Gather the information you have from the categories below (make sure to refer to the judging rubric for your division) and map out how this can fit into the key messages you answered in your outline:

    1. Problem statement– identify the issue and make it easy to understand, include statistics about the issue
    2. Make people care - create an emotional connection with the viewer by sharing why this is an important issue - personal stories are a great way to do this
    3. Your solution - demonstrate how you will solve the problem you highlighted 
    4. Best tool - explain why you chose AI and/or a mobile app to solve the problem and why that tool is best
    5. Competitor analysis - show who you are up against and how you are a better option
    6. Positive impact - how did you take stakeholders into account and make sure your project does no harm
    7. User feedback - explain how your users tested your product and what changes you made based on their feedback
    8. Future impact and milestones – give an overview of the impact in your community and what you plan to do

3. You can complete your storyboard with a whiteboard or use an online tool like this storyboarding app 

    1. Make boxes that show the main ideas from what you’ve brainstormed that you want to include in each part of your pitch. It’s a story, so draw the scene with characters, etc.
    2. How can you move the parts around so it is the most compelling?
    3. What hook will you use to draw the viewer in?
    4. Now you’ll want to plan what content for your brainstormed plan that will communicate your message clearly. Remember that your pitch video can include visuals, voiceovers, demonstrations, figures, or even interviews. Get creative in how you want to convey your message!

4. Ask a mentor to give you feedback. Remove anything that is unnecessary or extra. Be sure to consider these questions

    1. Does it make sense?
    2. How does it flow?
    3. Is the core story being delivered?
    4. Are you telling the story and the main messages in the best way possible? Does it make people want to solve the problem?


When you are satisfied with your storyboard, you are ready to record your video! For more tips and tricks on developing a strong pitch, you can check out the additional resources section below.

Activity: Scripting Your Video

The script is where you write out exactly what will be said in the video. If you have already created your storyboard, then you should work from that to fill in the words that will be spoken during each scene, or box, in the storyboard.

Some people prefer to start with the script and then fill in the visuals later. If you prefer to start with the words, use your outline as a starting point. You want to make sure you cover everything you wrote down in the outline. However, you want to make it compelling, so you don’t just want to restate everything in the outline. Consider how you can make it interesting, how you can hook your audience to make them want to listen to your message.

As always, ask a mentor to give you feedback. Remove anything that is unnecessary or extra. Be sure to consider these questions

  1. Does it make sense?
  2. How does it flow?
  3. Is the core story being delivered?
  4. Are you telling the story and the main messages in the best way possible? Does it make people want to solve the problem?


You have created your outline for your pitch video, written your script, and created your storyboard! That’s a lot! But it is essential in making sure you are fully prepared when you start recording your video. Make one final check that you have covered all the necessary parts in your video. In the next lesson you’ll record your video. Hold onto the documents you created in this lesson. You will use them to organize how you record your video .

Additional Resources: Pitch Tips

Here are some of our favorite resources for how to craft a great pitch:

Tip: Practice presenting your ideas with an audience. As you continue presenting your idea for feedback or to groups you will continue to build your confidence. It’s okay to be nervous, try to….

  • Speak clearly and confidently
  • Make eye contact with the viewer or camera
  • Don’t use filler words like “um”, “so”, or  “like”; try pausing or taking a breath instead.
  • Use open body language, large gestures (more tips on body language)
  • Smile! Be proud of your work

You can also practice with some of the activities provided by Accenture below.

Check out this video by past Technovation Girls Student Ambassador Zinab Ramlawi