Pitch 1: Outline Your Pitch Video

Outline your Pitch and Demo Video

Pitch 1

This lesson can help you gain points in the "Video Effectiveness" and the "Growth and Perseverance" lines of the judging rubric. It is also the primary way to communicate with the judges!

In this lesson, you will...

  • Create a storyboard to plan your pitch video and demo video
  • Reflect about how your team has grown

Key Terms

  • Pre-production - planning elements of a video before starting to record
  • Pitch video -  A pitch video’s purpose is to get people excited about your idea. It explains the problem, shows your solution, and gets people excited about the impact this technology will have on the world.
  • Demo video - A demo video's purpose is to show off how your product works. It showcases your project's functionality, including how it stands apart from similar apps.
  • Storyboard -  A storyboard helps to develop a strong pitch for your app and helps you plan a compelling story to tell about your idea


You will have 3-4 minutes to make a case for your app in your pitch video and 1 minute to to show off your app in your demo video. Don’t be afraid to show your personality and passion for the problem you are solving!

In this lesson you will work on the pre-production phase of the video making, or the parts you need to plan before you start to record. *For returning teams: Remember that this season you will turn in 2 videos.*

Your pitch video and demo video explains your idea to the world! Judges will look for evidence of your work in these separate areas: Ideation, Technical, Pitch, Overall Impression, and, for Senior Division, Entrepreneurship. Be sure to plan to include what you have learned throughout our curriculum in your videos:

  • Problem statement including the reason you chose to solve it and statistics about the problem in your community - why is this problem important to you and the world? 
  • Competitor analysis and why your solution is good compared to competitors
  • Response to user research and evidence for why this app will be used by your target audience

Overall Impression

The rubric that your submission will be judged on is included here - the pitch video and demo is an essential part of the competition. You've put so much effort into your project, now let people know why they should love your work as much as you do!

The Demo Video

Just like with the pitch video, you want to plan out your demo video as well. Check out activity below to learn about storyboarding your app. When you storyboard your demo video, here are the goals you want to keep in mind:

  1. Introduce the app - quickly demonstrate what the problem you are trying to solve, and how your app solves it. Try doing this in only 1-2 sentences!
  2. Introduce the solution your app provides - explain what your product (your app) does and demonstrate the features. You should show off the end product after all the coding you did.
  3. Prove that it works - show that your app is functional and provide a demonstration of how it works. You should show it the way a user might interact with-- so you might want to start with the main screen; then you might want to describe all of the different features, and why you might be using them. 

Activity: Find Inspiration

Below are pitch videos from past Technovation Girls seasons that can help you get started. As you watch them, think about what you like and how you’d incorporate that into your pitch video. 

Consider the following questions:

  1. What makes their pitch stand out? Is there a personal story that explains why they care about the problem? 
  2. Do they use visuals? Are they well used?
  3. Is their problem statement and explanation of the technology solution strong? Is it clear?
  4. Do you understand how the app functions?
  5. Do the future plans for their idea make you excited about its impact on the world?
  6. Was their video easy to understand and clearly organized? Why?

Activity: Learning Journey Reflection

It’s likely that you, your team, and your idea/app have changed since you first started this season. Take a moment to look back and discuss how you and your app have changed. For example:

  • How did you change the app or your ideas after doing user research or testing?
  • How did you change the app or your ideas after doing competitor research?
  • What new technical skills have you learned this season?
  • How has your team grown this season? 
    • Did you have to work together to overcome any challenges? 
    • Have you improved as a team throughout the season? How?

After you have discussed, write down which parts of your learning journey you think are important to include in your pitch. In the next activity, think about how and where to share those parts in your pitch.

Activity: Storyboard Your Videos

Create a Storyboard

A storyboard will help your team develop a strong argument for your app while telling a compelling story. It’s a pre-production tool to help organize your pitch. The following activity is an adaptation from a tool developed by Brendan Baker.

1. Brainstorm what you want your audience to walk away with from these areas:

    1. Core story: Overview of the story you want to tell. It should be summarized in a short sentence or two; why is the problem important to you and your community?
    2. Highlights: 3-5 strong selling points points - here you can highlight your research, app functionality, user testing and community impact of your solution
    3. Hesitations: 1-2 items that someone might worry about if they were to invest in your ideas, and why your app is still the best solution. You can highlight future plans and continue demonstrating that you researched your users and competitors.
    4. Notes: Any other things that will add to your story and help the viewer understand and share your passion for the idea - highlights from your learning journey from the previous activity, for example.

2. Gather the information you have from the categories below (make sure to refer to the judging rubric) and map out how this can fit into the key messages you outlined in step 1:

    1. Problem statement– identify the issue and make it easy to understand, include statistics about the issue
    2. Make people care - create an emotional connection with the viewer by sharing why this is an important issue - personal stories are a great way to do this
    3. Your solution - demonstrate how you will solve the problem you highlighted 
    4. Competitor analysis - show who you are up against and how you are a better option
    5. User research and evidence for why this app will be used by your target audience
    6. Explain how you tested and refined the app

When Planning for your Demo Video, consider the following:

    1. App demo – describe and show how a user would use your app
    2. Technology explanation - highlight unique functions, use of technology, and what team members contributed and learned

Future impact and milestones – give an overview of the impact in your community and what you plan to do

3. You can complete your storyboard with a whiteboard or use an online tool like this storyboarding app 

    1. Make boxes that show the main ideas from what you’ve brainstormed that you want to include in each part of your pitch
    2. How can you move the parts around so it is the most compelling?
    3. What hook will you use to draw the viewer in?
    4. Now you’ll want to plan what content for your brainstormed plan that will communicate your message clearly. Remember that your pitch video can include visuals, voiceovers, demonstrations, figures, or even interviews. Get creative in how you want to convey your message!

4. Ask a mentor to give you feedback. Remove anything that is unnecessary or extra. Be sure to consider these questions

    1. Does it make sense?
    2. How does it flow?
    3. Is the core story being delivered?
    4. Are you telling the story and the main messages in the best way possible? Does it make people want to solve the problem?


When you are satisfied with your storyboard, you are ready to record your video! For more tips and tricks on developing a strong pitch, you can check out the additional resources section below.


You have created your plan for your pitch video and are ready to start recording! In the next lesson you’ll record all footage you will need. Give yourselves some time to think about all the challenges you were able to overcome. Consider the following:

  • Looking back on the season, what is the most interesting area you have grown in?
  • Was it difficult to come up with your storyboard?

Additional Resources: Pitch Tips

Here are some of our favorite resources for how to craft a great pitch:

Tip: Practice presenting your ideas with an audience. As you continue presenting your idea for feedback or to groups you will continue to build your confidence. It’s okay to be nervous, try to….

  • Speak clearly and confidently
  • Make eye contact with the viewer or camera
  • Don’t use filler words like “um”, “so”, or  “like”; try pausing or taking a breath instead.
  • Use open body language, large gestures (more tips on body language)
  • Smile! Be proud of your work

You can also practice with some of the activities provided by Accenture below.

Check out this video by Technovation Girls Student Ambassador Zinab Ramlawi

And finally, some more resources on creating an effective demo video: